The campaign features a Facebook page where members of the equestrian community can nominate 'Equine Heroes' who will then be in with a chance of winning hampers, vouchers, merchandise and event tickets each month. In addition there is also the Equine Heroes website which features content such as news from the Alltech FEI World Equestrian Games™ 2014 in Normandy, digestive health resources and an ask-the-expert forum.
For Alltech the 'Equine Hero' is the caring, hardworking, under-recognised horse lover, the individual who goes the extra mile to help their peers or family enjoy the fruits of their horsey endeavours – these heroes are all around us – the farrier who endures chronic backache to continue his craft; the mother who plaits and prepares show ponies at 6am and many others like them. This campaign is a continuation of Alltech's commitment to equestrianism, most notable in the sponsorship of the Alltech FEI World Equestrian Games™ 2014 in Normandy.
"At Alltech we know what it means to be a support to others - for over 30 years Alltech technologies have been the differentiator behind many of the top horse feeds and supplements around the world," said Clare Fahey, Alltech's equine marketing manager. "Most horse people will be familiar with the Alltech name through our various equestrian sponsorships, but in general the public do not yet know that we are also dedicated to equine digestive health – through this campaign we aim to change that."
Visit facebook.com/equinehero and equine hero.com to learn more.